THE STATE OF
IN PROFESSIONAL SERVICES
Professional services firms have always been heavily reliant on referrals to fuel their business… until now.
In today’s marketplace, where competition is steep and potential clients are shopping around online before signing on the dotted line, firms are beginning to explore digital marketing as a means to proactively attract new business enquiries, instead of waiting for the next introduction.
Propero Partners’ State of Digital Marketing in Professional Services Report explores the data collected from 370 senior professionals in various firms across the UK, providing key insights into what the industry is and isn’t doing well enough when it comes to digital marketing.
of respondents said the industry needs to embrace digital marketing in order to get ahead in 2017
of respondents said their firms don’t allocate a marketing budget per annum
of those respondents’ firms receive just 0 – 5 new enquiries per month as a consequence
TAKE A LOOK INSIDE
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A WIDER RANGE OF MARKETING TACTICS MEANS MORE ENQUIRIES…
INVEST FOR GREATER RETURNS
BIGGEST PRIORITY FOR THE INDUSTRY?
ACTING ON ENQUIRIES AHEAD OF COMPETITORS
15% of respondents’ firms don’t receive any new enquiries, don’t know or don’t measure the number of new enquiries they receive. This suggests that these firms are missing out on opportunities to convert new business, and are more than likely allowing new leads to go cold.
The remaining 85% represents respondents’ firms that receive at least one new enquiry each month.
IN OUR OWN WORDS…
GET THE FULL REPORT STRAIGHT TO YOUR INBOX…
You’re about to get exclusive insight into what firms in your industry are doing to get ahead of the competition AND access to some truly surprising statistics that haven’t been measured or analysed in this way before.
The findings will help you to:
- Understand where your target audience is and how to reach them… which means you’ll spend fewer resources on time-wasters and ‘maybe-laters’
- Identify and eliminate the marketing methods that are draining your budget… which means you’ll have more to invest in those that deliver returns
- Predict your competitors’ next move… which means you’ll be able to figure out not only what they’re likely to do, but how well they’re able to execute it rather than simply guessing.
At Propero, we believe that preparation is the key to getting ahead. It takes persistence, research, and the ability to extract relevant information from a number of sources to understand your industry’s intentions and how well equipped it is to execute them…
The good news is, we’ve done ALL of the hard work for you.
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