UK INDUSTRY
REPORT 2018

THE STATE OF
DIGITAL MARKETING
IN PROFESSIONAL SERVICES

UK INDUSTRY
REPORT 2018

THE STATE OF
DIGITAL MARKETING
IN PROFESSIONAL SERVICES

Within the professional services sector competition is fierce. This means that attracting a high quantity of right-fit clients is now more difficult than ever.

The problem many professional services firms face is that they’re unsure of what marketing methods they should use. Not knowing what works well and how other firms are using these channels means they take stab-in-the-dark guesses when it comes to the methods they use.

Propero Partners’ 2018 State of the Industry report focuses exclusively on a sample of over 300 UK professional services firms, shedding light on the market and problems many organisations face when it comes to marketing.

91%

91% of respondents believe that all professional services firms will need to embrace proactive digital marketing strategies in order to get ahead in 2018.

54

54% of firms aren’t happy with either the quantity, quality, or both of new business enquiries they’re getting.

32

However 32% of firms don’t currently allocate a marketing budget at all, or invest less than £5k a year.

67%

67% believe that integrating AI will benefit firms in 2025 BUT only 37% plan to do so.

TAKE A
LOOK INSIDE

Download a free 15-page sample of the full report.

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97% of senior decision makers say that they use at least one social network in a personal capacity.

After reading our report, you will:

  • Be able to identify and remove marketing strategies that are draining your budget which opens up new opportunities to invest in proven marketing tactics
  • Understand what your competitors are doing which means you can be one step ahead of them, instead of simply guessing
    Discern how to reach your right-fit clients instead of wasting time and resources on ‘maybe-laters’.

After reading our report, you will:

  • Be able to identify and remove marketing strategies that are draining your budget which opens up new opportunities to invest in proven marketing tactics
  • Understand what your competitors are doing which means you can be one step ahead of them, instead of simply guessing
  • Discern how to reach your right-fit clients instead of wasting time and resources on ‘maybe-laters’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AS FEATURED IN:

The Times
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