How blockchain works within marketing

The future of blockchain technology is bright, but a lot of firms don’t know how blockchain works. This blogs talks through how blockchain works and how it can be used within marketing.

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Is Facebook the missing link for financial firms?

Nowadays, regular and consistent social activity is the most effective way to boost your firm’s visibility among a slew of competition, so that you actually show up when a prospective client searches for a financial services firm in your location. And putting your practice in the spotlight is where Facebook excels.

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What String Theory Can Teach You About Your Firm’s Brand

Your brand identity is such a huge part of your firm, it’s everything your firm encompasses, not just your logo or website. Your brand is your firm’s vision, mission and values–it’s the offices you work in, the response to client emails, the language used...

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Tick Content Creation Off Your ‘To-Do’ List

It’s almost that time of year again, when the clocks go back, officially marking the first day of Autumn and signifying that we’re in the last quarter of the year! I’m sure, like us, you’re wondering, 'where has the time gone? While your to-do list keeps...

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LinkedIn Profile Tips for Accountants

Back in April 2017, the number of LinkedIn users hit 500 million (Source: fortune.com). And since its inception, the social platform has developed the reputation of being the largest facilitator of ‘digital referrals.’ Want to start generating more...

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[PART 6] Ultimate Checklist – Email Newsletters

Each month we look at a different area of marketing and write a checklist on the most important things you need to know about that topic. In our last checklist we spoke about blogging, content’s most popular tool right now. This month we’re honing in on...

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How Digital Technology Will Help Your Firm Stand Out

With competition in the finance sector consistently on the rise, standing out from the crowd becomes a lot harder. However, equally steep advances in digital technology has meant that progressive firms hold opportunities that others are missing out on....

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Avoid ‘random acts of marketing’ and gain new business

Is your firm guilty of dipping in and out of it’s marketing efforts? If so, you’re not alone–it’s a common theme in the financial services industry. Many financial firms flirt with the idea of marketing, but never actually commit to anything longterm. Instead, they...

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Your Website Helps Build New Business

In today’s professional backdrop, having a website is a necessity, if your business’ goals are focused on growth and building new business. And the good news is, 87% of professional service firms are on board and already have a website (Source: Propero Partners State...

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Leaders In Finance: Who Are The Industry’s Trailblazers

According to our recently released State Of Digital Marketing In Professional Services report, of the top performing finance and accounting firms*: 32% leverage web contact form, 30% own a blog and 30% of financial firms use email marketing. These numbers show that a...

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[PART 5] The Ultimate Online Checklist: Blogging

Every month we expand on our Ultimate Checklist (if you’re not sure what this is, click here) that focuses on a certain area of marketing. This month, following on from our most recent focus on content marketing, we’re honing in on one of content's most popular forms...

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Just Surviving On Referrals? Marketing Methods That Thrive

Fierce competition is making it increasingly difficult for small and medium-sized professional services firms to win new clients. As more and more firms emerge, the traditional method of winning work through referrals is getting tougher – many businesses find...

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