by J H | Jun 9, 2017 | Accountancy |
According to our recently released State Of Digital Marketing In Professional Services report, of the top performing finance and accounting firms*: 32% leverage web contact form, 30% own a blog and 30% of financial firms use email marketing. These numbers show that a...
by J H | Jun 8, 2017 | Accountancy |
Kirby talks to us about the digital direction of her career, what it takes to be successful in the industry and what role she expects AI to play in its future. What attracted you to a career in the finance industry? My first real job was as an analyst in a brokerage...
by J H | Jun 1, 2017 | Accountancy |
Today we launch our very own industry analysis report, The State Of Digital Marketing In Professional Services, which investigates how digital marketing is influencing the way sectors such as the financial services look at and approach lead generation and referrals....
![[PART 5] The Ultimate Online Checklist: Blogging](https://www.properopartners.com/wp-content/uploads/2017/05/The-Ultimate-Blogging-Checklist-Propero-Partners-1080x675.png)
by J H | May 24, 2017 | Accountancy, Law |
Every month we expand on our Ultimate Checklist (if you’re not sure what this is, click here) that focuses on a certain area of marketing. This month, following on from our most recent focus on content marketing, we’re honing in on one of content’s most popular...
by J H | May 17, 2017 | Accountancy, Law |
Fierce competition is making it increasingly difficult for small and medium-sized professional services firms to win new clients. As more and more firms emerge, the traditional method of winning work through referrals is getting tougher – many businesses find...
by J H | May 9, 2017 | Accountancy, Law |
Karen Jackson, director of didlaw, writes for Propero Partners about Mental Health Awareness Week (8 – 12 May). Karen praises the professional service firms doing their part to improve the mental health of its workforce, while also addressing the issues the industry...
by J H | May 3, 2017 | Accountancy |
FinTech, Financial Technology, is an emerging financial services industry. It incorporates any technological innovation within the financial sector (Source: Investopedia) Due to FinTech’s increase in popularity, the pressure is building for financial firms to start...
![[Part 4] The Ultimate Online Checklist: Content Marketing](https://www.properopartners.com/wp-content/uploads/2017/04/Ultimate-Content-Marketing-Checklist-1080x675.png)
by J H | Apr 25, 2017 | Accountancy, Law |
Each month we create a checklist focused on a specific area of marketing. In March we looked at email marketing – discussing what your firm needs to consider before sending out an email ‘blast’. This month we’re looking into the very large, and often overlooked, area...
by J H | Apr 20, 2017 | Accountancy |
Issues with mental health and workplace stress are presenting themselves more often. So, making sure your firm has the resources to handle those issues is quickly becoming a necessity. Since April is Stress Awareness Month, we’ve had a look at the Big Four (PWC,...
by J H | Apr 12, 2017 | Accountancy |
Should you hire an in-house marketer, or outsource your firm’s marketing responsibility to an agency? The answer, unfortunately, isn’t as simple as A or B. Both options provide your company with advantages and disadvantages. However, weighing them up can help...
by J H | Apr 5, 2017 | Accountancy |
With technology leading the way to a more transparent and open business world, it’s becoming a lot harder to generate leads from verbal recommendations alone. Previously, accountancy firms would generate enough new business from word-of-mouth referrals to stay afloat....
by J H | Mar 29, 2017 | Accountancy |
In June 2016, the UK made political history when 51.9% of the population voted to leave the EU. As shock radiated across the UK, the nation was temporarily spilt in two — half of the country celebrated their triumph while the other half recovered from their loss. The...
by J H | Mar 23, 2017 | Accountancy, Law |
The recent YouTube advertising scandals that’ve been plastered over the news have prompted questions about Google’s advertising algorithms. Everyone you speak to seems to have a different opinion on the advertising platform, from the die-hard fans to the unwavering...
![[Part 3] The Ultimate Online Marketing Checklist: Email Marketing](https://www.properopartners.com/wp-content/uploads/2017/03/Email-marketing-checklist-blog-1080x675.png)
by J H | Mar 15, 2017 | Accountancy |
Recently, Google made a mistake. It sent out an email to millions of customers with the wrong date. Now, this is not a major issue for a big brand like Google who has already earned enough respect from their followers/readers — in fact it just reassures them that...
by J H | Mar 8, 2017 | Accountancy |
Danielle Stewart OBE Head of Financial Reporting, RSM Danielle is a partner at RSM, where she heads up the firm’s financial reporting service line. She is a member of the Financial Reporting Council’s committee which maintains UK GAAP. In addition, she is a member of...
