The Fight To Stay Ahead Of FinTech Is On

The Fight To Stay Ahead Of FinTech Is On

FinTech, Financial Technology, is an emerging financial services industry. It incorporates any technological innovation within the financial sector (Source: Investopedia) Due to FinTech’s increase in popularity, the pressure is building for financial firms to start...
Stress Awareness Month – The Big Four

Stress Awareness Month – The Big Four

Issues with mental health and workplace stress are presenting themselves more often. So, making sure your firm has the resources to handle those issues is quickly becoming a necessity. Since April is Stress Awareness Month, we’ve had a look at the Big Four (PWC,...
Agency vs. In-house Marketing

Agency vs. In-house Marketing

Should you hire an in-house marketer, or outsource your firm’s marketing responsibility to an agency? The answer, unfortunately, isn’t as simple as A or B. Both options provide your company with advantages and disadvantages. However, weighing them up can help...
Using content the RIGHT way

Using content the RIGHT way

With technology leading the way to a more transparent and open business world, it’s becoming a lot harder to generate leads from verbal recommendations alone. Previously, accountancy firms would generate enough new business from word-of-mouth referrals to stay afloat....
Complex Google Adwords, simplified…

Complex Google Adwords, simplified…

The recent YouTube advertising scandals that’ve been plastered over the news have prompted questions about Google’s advertising algorithms. Everyone you speak to seems to have a different opinion on the advertising platform, from the die-hard fans to the unwavering...