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Propero Partners
How blockchain works within marketing

How blockchain works within marketing

by Propero Partners | Jul 5, 2018 | Accountancy, Financial Services | 0 comments

You’re sure to have heard of blockchain, but understanding how blockchain works and how it can be used in your firm is the next step for financial firms. You may be thinking that ‘blockchain’, ‘cryptocurrency’ and ‘bitcoin’ are merely buzzwords, and their time in the...
Repurposing content: What it does for your financial firm

Repurposing content: What it does for your financial firm

by Propero Partners | Apr 12, 2018 | Accountancy, Financial Services | 0 comments

How will GDPR affect your firm's marketing? Ask us here Repurposing content is a marketing must for financial and accountancy firms. We know better than anyone that sometimes you write a piece and it doesn’t get the traction you expected it to—this can be for a...
Interview with Kevin Day, CEO of HPD Software

Interview with Kevin Day, CEO of HPD Software

by Propero Partners | Mar 15, 2018 | Financial Services, General, IT | 0 comments

How will GDPR affect your firm's marketing? Ask us here Kevin Day joined HPD Software over 25 years ago. Working in various capacities, Kevin started as a software developer and moved on to become a business analyst, product manager, product director and a board...
4 digital marketing solutions you should already have in place

4 digital marketing solutions you should already have in place

by Propero Partners | Mar 2, 2018 | Accountancy, Financial Services | 0 comments

Having an effective digital marketing solution in place for financial and accountancy firms is difficult if you don’t know what you’re doing–in fact, a study conducted by the Hinge Research Institute in 2017 found that attracting and developing new business is the...
How new EU regulations will affect marketing your financial firm

How new EU regulations will affect marketing your financial firm

by Propero Partners | Jan 25, 2018 | Accountancy, Financial Services | 0 comments

How will GDPR affect your firm's marketing? Ask us here Data Protection Day is on the 28th of January, and with new EU regulations on the horizon—namely the General Data Protection Regulation (GDPR), which is being implemented on the 25th of May this year data...
What is Google Analytics? Google Analytics Definitions

What is Google Analytics? Google Analytics Definitions

by Propero Partners | Jan 8, 2018 | Financial Services | 0 comments

If you want to know where your website visitors come from, what pages they spend the most time on and when they leave your site, this blog—What is Google Analytics: Google Analytics Definitions—is for you. Using the analytics that Google Analytics houses, you can...
Your 3 Business Marketing Objectives for 2018

Your 3 Business Marketing Objectives for 2018

by Propero Partners | Dec 11, 2017 | Accountancy, Financial Services | 1 comment

Marketing objectives are the difference between marketing that works and marketing that doesn’t. The main reason financial services firms fall into a cycle of ‘random acts of marketing’ is because they lack objectives. Foregoing marketing...
Is Facebook the missing link for financial firms?

Is Facebook the missing link for financial firms?

by Propero Partners | Nov 14, 2017 | Accountancy, Financial Services | 0 comments

Now, more than ever, financial services firms are required to use social media to compete for work. The rise of service accessibility and affordability, and a lack of competitive differentiation has ultimately led to the collapse of the “build it and they will come”...
Integrate video content into your B2B marketing strategy

Integrate video content into your B2B marketing strategy

by Propero Partners | Nov 7, 2017 | Financial Services | 0 comments

Online experiences have taken centre stage in the buying decisions your ideal clients make and the brands they trust. This means it’s become more important than ever for your firm to maintain a relevant and engaging online presence to compete, even in B2B industries....
What String Theory Can Teach You About Your Firm’s Brand

What String Theory Can Teach You About Your Firm’s Brand

by Propero Partners | Oct 12, 2017 | Accountancy, Financial Services | 0 comments

Your brand identity is such a huge part of your firm, it’s everything your firm encompasses, not just your logo or website. Your brand is your firm’s vision, mission and values–it’s the offices you work in, the response to client emails, the language used (internally...
How to Fill Your Event… with the Right People

How to Fill Your Event… with the Right People

by Propero Partners | Oct 5, 2017 | Financial Services | 0 comments

Hosting an event gives you the opportunity to engage with prospective clients on a more personal level and allows prospects to see the more human side of your firm. 42% of top performing finance firms–those who receive 20+ new enquiries each month–get their new...
Google Wants You To Become A Thought Leader

Google Wants You To Become A Thought Leader

by Propero Partners | Aug 31, 2017 | Financial Services | 0 comments

Many financial services firms worry about their Google ranking “What page are we on?” “How can we move up?” “Do we have the budget for this?” …Sound familiar? Being found online by prospects and before your competition has many benefits. You can; Generate more client...
Blockchain: How will it impact the finance industry, and how to prepare for it

Blockchain: How will it impact the finance industry, and how to prepare for it

by Propero Partners | Aug 3, 2017 | Financial Services | 0 comments

What is blockchain? The clearest explanation of blockchain is one I recently read on the University of Pennsylvania’s website, which describes it as… “A distributed database of computers that maintains records and manages transactions. Rather than having a central...

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Recent Posts

  • Interview with Anne Dolan, Director at Walkers Professional Services February 13, 2019
  • Propero Monthly Newsletter: January 2019 January 22, 2019
  • How to get your managing partner to invest in marketing December 3, 2018