by J H | Sep 2, 2019 | Accountancy, Financial Services |
Having an effective digital marketing solution in place for financial and accountancy firms is difficult if you don’t know what you’re doing–in fact, a study conducted by the Hinge Research Institute in 2017 found that attracting and developing new business is the...
by J H | Jul 5, 2018 | Accountancy, Financial Services |
You’re sure to have heard of blockchain, but understanding how blockchain works and how it can be used in your firm is the next step for financial firms. You may be thinking that ‘blockchain’, ‘cryptocurrency’ and ‘bitcoin’ are merely buzzwords, and their time in the...
by J H | Apr 12, 2018 | Accountancy, Financial Services |
How will GDPR affect your firm's marketing? Ask us here Repurposing content is a marketing must for financial and accountancy firms. We know better than anyone that sometimes you write a piece and it doesn’t get the traction you expected it to—this can be for a...
by J H | Mar 15, 2018 | Financial Services, General, IT |
How will GDPR affect your firm's marketing? Ask us here Kevin Day joined HPD Software over 25 years ago. Working in various capacities, Kevin started as a software developer and moved on to become a business analyst, product manager, product director and a board...
by J H | Jan 25, 2018 | Accountancy, Financial Services |
How will GDPR affect your firm's marketing? Ask us here Data Protection Day is on the 28th of January, and with new EU regulations on the horizon—namely the General Data Protection Regulation (GDPR), which is being implemented on the 25th of May this year data...
by J H | Jan 8, 2018 | Financial Services |
If you want to know where your website visitors come from, what pages they spend the most time on and when they leave your site, this blog—What is Google Analytics: Google Analytics Definitions—is for you. Using the analytics that Google Analytics houses, you can...
by J H | Dec 11, 2017 | Accountancy, Financial Services |
Marketing objectives are the difference between marketing that works and marketing that doesn’t. The main reason financial services firms fall into a cycle of ‘random acts of marketing’ is because they lack objectives. Foregoing marketing...
by J H | Nov 14, 2017 | Accountancy, Financial Services |
Now, more than ever, financial services firms are required to use social media to compete for work. The rise of service accessibility and affordability, and a lack of competitive differentiation has ultimately led to the collapse of the “build it and they will come”...
by J H | Nov 7, 2017 | Financial Services |
Online experiences have taken centre stage in the buying decisions your ideal clients make and the brands they trust. This means it’s become more important than ever for your firm to maintain a relevant and engaging online presence to compete, even in B2B industries....
by J H | Oct 12, 2017 | Accountancy, Financial Services |
Your brand identity is such a huge part of your firm, it’s everything your firm encompasses, not just your logo or website. Your brand is your firm’s vision, mission and values–it’s the offices you work in, the response to client emails, the language used (internally...
by J H | Oct 5, 2017 | Financial Services |
Hosting an event gives you the opportunity to engage with prospective clients on a more personal level and allows prospects to see the more human side of your firm. 42% of top performing finance firms–those who receive 20+ new enquiries each month–get their new...
by J H | Aug 31, 2017 | Financial Services |
Many financial services firms worry about their Google ranking “What page are we on?” “How can we move up?” “Do we have the budget for this?” …Sound familiar?Being found online by prospects and before your competition has many benefits. You can;Generate more client...
by J H | Aug 3, 2017 | Financial Services |
What is blockchain? The clearest explanation of blockchain is one I recently read on the University of Pennsylvania’s website, which describes it as… “A distributed database of computers that maintains records and manages transactions. Rather than having a central...
