Our best marketing books of 2018

Our best marketing books of 2018

Finding the best marketing books should be a top priority for you and your firm. Whether you work as a marketer in an agency or in-house, it’s important to stay on top of industry changes and new teachings. It’s safe to say that marketing isn’t the same industry it...
GDPR: Personal data FAQs

GDPR: Personal data FAQs

Over the last few weeks we’ve been asking for your questions on the upcoming GDPR so we can provide you with as much information about personal data as possible. We’ve collected all of your questions and provided answers to help ensure you’re ready for the...
6 reasons the new GDPR is a good thing

6 reasons the new GDPR is a good thing

Over the last few months, there have been eye-catching reports focused on the new GDPR’s fines that could cost corporations €20m or 4% of their annual turnover alongside headlines stating that the legislation could put organisations out of business. These news reports...
Update on GDPR

Update on GDPR

Crowd Research Partners recently conducted a survey which revealed that a staggering 60% of companies aren’t likely to meet the May 25th EU General Data Protection Regulation (GDPR) deadline, so in light of this Propero are conducting a GDPR marketing month, which...
Professional services marketing data

Professional services marketing data

With the launch of our 2018 State Of The Industry survey and upcoming report, we thought it would be useful to collate the professional services marketing data from our 2017 report. We have summarised data regarding professional services in law, accountancy, finance,...
Do-It-Yourself Business Development Tips

Do-It-Yourself Business Development Tips

Business development is a word that’s getting thrown around a lot lately. You often hear it in conjunction with words like ‘sales’, ‘expansion’, and ‘partnerships’, normally as an answer to the question ‘What is business development?’. You rarely, however, get a...
B2B content marketing musts in 2018

B2B content marketing musts in 2018

B2B content marketing works by grabbing potential clients’ attention and holding it long enough for them to understand who you are and what you offer—after all, you can’t expect firms to sign up for your services if they don’t know you exist. More...