6 reasons the new GDPR is a good thing

6 reasons the new GDPR is a good thing

Over the last few months, there have been eye-catching reports focused on the new GDPR’s fines that could cost corporations €20m or 4% of their annual turnover alongside headlines stating that the legislation could put organisations out of business. These news reports...
Personalised marketing vs data protection

Personalised marketing vs data protection

How will GDPR affect your firm's marketing? Ask us here With the GDPR’s deadline only a couple of weeks away, we’re addressing how personalised marketing and data protection can work together after the 25th of May. As personalised marketing relies heavily on the...
Update on GDPR

Update on GDPR

Crowd Research Partners recently conducted a survey which revealed that a staggering 60% of companies aren’t likely to meet the May 25th EU General Data Protection Regulation (GDPR) deadline, so in light of this Propero are conducting a GDPR marketing month, which...
Professional services marketing data

Professional services marketing data

With the launch of our 2018 State Of The Industry survey and upcoming report, we thought it would be useful to collate the professional services marketing data from our 2017 report. We have summarised data regarding professional services in law, accountancy, finance,...
Do-It-Yourself Business Development Tips

Do-It-Yourself Business Development Tips

Business development is a word that’s getting thrown around a lot lately. You often hear it in conjunction with words like ‘sales’, ‘expansion’, and ‘partnerships’, normally as an answer to the question ‘What is business development?’. You rarely, however, get a...
B2B content marketing musts in 2018

B2B content marketing musts in 2018

B2B content marketing works by grabbing potential clients’ attention and holding it long enough for them to understand who you are and what you offer—after all, you can’t expect firms to sign up for your services if they don’t know you exist. More...
Propero’s Top Holiday Reads of 2017/2018

Propero’s Top Holiday Reads of 2017/2018

At Propero, we firmly believe that this time of year should be spent relaxing, spending time with your loved ones, and resetting ahead of the new year. Sitting down with a good book by the fire is a great way to do this. So, Melissa and Felix put together a quick list...
PPC explained: Google AdWords Display Network

PPC explained: Google AdWords Display Network

We’ve previously discussed Google AdWords’ Search Network. In this blog, I’ll give a plain English description of Google’s Display Network, how its pay per click (PPC) function works and how you should be using it to market your firm.  By the time you’ve...
Top 3 Marketing Data Analysis Tips For Firms

Top 3 Marketing Data Analysis Tips For Firms

Former Head of Growth at Yahoo, Kevin Li once said… “If there’s one takeaway, it’s… that it’s okay to do small wins. Small wins are good, they will compound. If you’re doing [the small stuff] right, the end result will be massive.“ Things often considered small...
The resistance to embracing the digital direction

The resistance to embracing the digital direction

Earlier this year, Propero launched the UK industry report: The State of Digital Marketing in Professional Services. In this report, 370 senior decision-makers were surveyed from professional services industries to gain a greater understanding for how they generate...
Increase Your Firm’s Conversion Rate

Increase Your Firm’s Conversion Rate

Whilst it’s important to focus your marketing efforts on generating new leads, it’s also important to dedicate time to nurturing and increasing your conversion rate. It’s easy to forget that leads aren’t clients yet, and in order to make that transition from enquiry...