020 3369 6844
contact@properopartners.comHOLBORN
ADAMS.
“Propero is an agency that has really invested in us as a firm and we’ve enjoyed working with them. The team grasped complex topics quickly and produced written content that we are proud to put our name to. They are flexible around our evolving needs and always on hand for support with ad-hoc work. We value the relationship we have with Propero and see it as a long term partnership.”
–Adam Rasul, Senior Partner at Holborn Adams
THE CHALLENGE.
Like all law firms, Holborn Adams are extremely busy with current cases. They needed an approach to marketing that allowed them to cut through the noise, and deliver right-fit leads without needing to find the extra resources in-house.
Not only were they looking for lead generation services but also to elevate their position in their key target markets and increase awareness of the Holborn Adams brand.
CLIENT ATTRACTION PROCESS .01 FOR HOLBORN ADAMS
Guide for print and web, copy + design undertaken by Propero team.
THE WORK.
To evidence Holborn Adams’ extensive experience of cases in two sensitive markets – personal tax and medical, Propero leveraged a combination of its Client Attraction Process (CAP) package and content service.
The sensitive nature of the subject matter was carefully considered throughout the copywriting and design phases. The team’s usually successful approach to distribution needed to be reconsidered and handled more delicately. A personal introduction was made to all those that received the content pieces – a hard copy letter signed by Holborn Adams’ more relevant contact.
Since working with Propero, Holborn Adams have increasingly outsourced ad-hoc copywriting responsibilities to Propero.
CLIENT ATTRACTION PROCESS .02 FOR HOLBORN ADAMS
Guide for print and web, copy + design undertaken by Propero team.
WANT TO SEE MORE OF OUR WORK?
LET’S GET STARTED
Send us a message using the form and see how Propero can enhance your marketing efforts.
Looking for other ways you can elevate your firm’s marketing? View our services.
view services