As a small company, Lazuli needs to ensure that all marketing activity and spend is highly focused and designed to generate direct commercial results. This means adding as many businesses as possible to the sales funnel and at as low a cost per acquisition as possible.
CLIENT ATTRACTION PROCESS FOR LAZULI SOLUTIONS
Guide for print and web, copy + design undertaken by Propero team.
The Client Attraction Process (CAP) package we put in place for Lazuli enables them to generate right-fit leads in a cost-effective way.
We produced a downloadable guide for prospects and promoted this via targeted online advertising. We also crafted a follow-up email campaign to promote their services and keep them front of mind. In addition to this campaign work, we also write, design, and deliver monthly blogs and newsletters which nurture the relationship and ensure they rank on search engine results pages.
Within the first four months of working with Propero, Lazuli added 48 prospective clients to their sales funnel — including eight who actively requested more information on their services. This was achieved from a modest advertising budget and a cost per acquisition that exceeded their expectations.
As a by-product of this campaign, Lazuli’s regular mailing database increased by 17%. Regular touchpoints, which encourage buying actions and position Lazuli as an industry leader, are planned and executed by Propero.
ONLINE ADVERTISING FOR LAZULI SOLUTIONS
Online advertising campaign to supplement the Client Attraction Process.
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