THP CHARTERED ACCOUNTANTS.

CLIENT ATTRACTION
PROCESS PACKAGE.

EMAIL MARKETING CAMPAIGN.

THE CHALLENGE.

For busy, multi-site accounting firms like THP, activity to generate leads can easily be put on the back-burner to make way for other priorities. However, the ability to make that first contact is crucial for the success of the firm as it seeks to grow.

This led THP to work with Propero.

CLIENT ATTRACTION
PROCESS FOR

THP CHARTERED ACCOUNTANTS

Guide made for print and web, copy + design undertaken by the Propero team.

THE WORK.

Our client attraction process (CAP) package met their needs to generate a steady stream of right-fit enquiries without a resource-intensive process.

We created two downloadable guides plus nurturing email sequences to drive them further along the funnel. In addition, we wrote and sent a 10-part email marketing campaign to cold leads—this introduced THP, promoted its service offering and started a conversation with the types of businesses they want to work with.

To lapsed contacts, a reengagement campaign consisting of two emails was written and deployed by Propero.

THE RESULT.

Over the course of two CAP campaigns—spanning eight months—an average of eleven leads were passed on to THP’s business development manager.

Alongside this activity, just two emails to THP’s regular mailing database resulted in three phone calls and five online conversations. A second email campaign, consisting of 10 emails to fresh contacts, produced a number of enquiries one of which converted to a high-value client in the same month.

EMAIL MARKETING
FOR

THP CHARTERED ACCOUNTANTS

10-part email marketing campaign that Propero delivered on behalf of THP.

WANT TO SEE MORE OF OUR WORK?

WANT TO SEE MORE OF OUR WORK?

LET’S GET STARTED

Leave a message using the form and see how Propero can supplement your marketing efforts.

Looking for other ways you can elevate your firm’s marketing? View our services.

AS FEATURED IN:

The Times
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