020 3369 6844
contact@properopartners.comVIALEX.
THE CHALLENGE.
Vialex offers an alternative type of legal solution — one that appeals to businesses that have experienced a surge in growth and don’t have sufficient legal capabilities in-house. Usually, companies with a relatively small headcount but high turnover.
The new model of legal support that Vialex offers isn’t well known. This means that educating the market is a priority and explaining the benefits of the service is a challenge – especially as it is different from the conventional model prospective clients may be used to hearing about.
SERVICES BOOKLET FOR VIALEX
Booklet highlighting their services, available digitally and as printed material. Design undertaken by Propero team.
THE WORK.
To educate the market on Vialex’s services, we produced a services booklet. The offerings are positioned in a way that addresses any potential concerns regarding a ‘new’ legal option, capitalises on the cost-effectiveness of the model, and showcases the experience Vialex has working with similar businesses. The design balances the traditional expectation of what a Law firm ‘should’ look like with the new, more future-focused approach Vialex offers.
In order to start conversations with the market about these services, we put in place a Client Attraction Process (CAP) package. This adds new potential clients to Vialex’s sales funnel by leveraging gated content, social advertising and automated nurture sequences.
CLIENT ATTRACTION PROCESS FOR VIALEX
Guide for print and web,
copy + design undertaken by Propero team.
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