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It is the golden rule of business: you need to spend money to make money. Therefore, it stands to reason that If Management Consultancies aren’t investing money on marketing initiatives and achieving branding awareness, they will receive fewer – if any – new business leads each month.
So it may come as a surprise then, to learn that this is actually how the Management Consultancy industry currently looks. 59% of Management Consultancies do not spend any money on marketing and almost a quarter receive no new business enquires or referrals each month (source: Propero’s The State of Digital Marketing in Professional Services UK Industry Report, 2017).
However, the industry IS showing some signs of flux. 53% report that they feel digital marketing is either effective, or very effective in their industry, which suggests firms are waking up to the opportunities digital brings.
But, random acts of
marketing aren’t enough…
If you want your business to be found by your ideal prospects, your online marketing efforts must be strategic. Traditional, interruptive advertising and marketing is out. It’s the age of “New Marketing” – it isn’t about shouting louder than your competitors and tarnishing your professional reputation in the process.
Management Consulting marketing is about offering up the expertise your ideal clients need. When implemented correctly, new marketing ensures you never miss an opportunity to engage prospects, establish your industry authority and secure new clients.
With a strategic marketing plan, you can:
- Ensure your firm is found first whenever a potential client is looking for your services (Google rewards original content with higher search rankings)
- Establish a powerful online presence for your business
- Protect your reputation as a leader in your niche
- Remain front-of-mind when potential clients are in the market for your services
Why this matters to you…
The number of Management Consultancies refusing to invest in digital marketing might be in the majority, but so is the number of Consultancies admitting that embracing proactive digital marketing strategies will be crucial to getting ahead (53%) – (source: Propero’s The State of Digital Marketing in Professional Services UK Industry Report, 2017).
Acting now, before the industry fully wakes up to digital marketing is actually an opportunity for you to differentiate your consultancy from the competition.
If your company is one of the 53%, then you know Management Consulting marketing works, whilst your competitors engage in “hope” marketing, trying a whole lot of different marketing efforts and hoping that something works, you can be certain that your firm is found first whenever a potential client is looking for your services and that you’re standing out as the leader in your niche.
What you get…
We have been helping firms grow for decades, which means we know what works for you. When you commission Propero’s Management Consulting marketing services, you engage the support of our entire team of marketing experts, including our in-house copywriters, advertising pros, SEO specialists and graphic designers.
- Original, targeted marketing content for your website and for distribution… so you achieve higher search rankings (Google rewards original content ), build authority in your industry and ensure that your business is front-of-mind whenever a potential client needs your services
- Strategic campaign design and implementation… so you establish a strong online brand presence and attract prospective clients with valuable, relevant information
- Customised, automated lead-nurturing processes… so you instantly respond with relevant content whenever someone shows interest in your firm (and you only ever speak to pre-warmed leads that have been introduced to your services)
DOWNLOADABLE CONTENT FOR MANAGEMENT CONSULTANCY FIRMS & PROFESSIONALS
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