Read on to learn:
- What this means,
- Why you should care, and
- What you can do to improve the discoverability of your website online
Congratulations! Your answers tell us that your firm has a robust online presence. You’ve clearly put a lot of resources into making digital marketing work for the new type of client that’s looking for services like yours online.
It’s safe to say that you’re appearing ahead of a large number of your competitors, which puts you in a great position in the market – but there’s room to do even better. Unless you’re dedicating the majority of your time and budget to marketing innovation, there’s a good chance you’re not as up to speed as you could be.
The truth is, being ahead now doesn’t mean you’ll stay ahead. The nature of professional services and business is unpredictable and as you grow, the time you currently allocate to marketing activities will likely get eaten up by more urgent, ever-expanding daily obligations.
The firms that have taken this assessment and scored the same or higher than you have recognised that they simply don’t have enough time to take care of the day-to-day AND achieve their growth objectives.
Since engaging with the digital presence assessment and talking to the senior team here at Propero, these firms have been able to offload their marketing to us incrementally, ensuring the handover of responsibilities is painless and comprehensive.
If your firm is at risk of being held back because your resources will soon be tied up in other areas of the business, we recommend getting in touch with us so that we can take on the responsibility. You’ve already established that your online presence is an effective, hard-working new business generator, but propelling that momentum shouldn’t come at the cost of other essential client attraction activities.