Read on to learn:
- What this means,
- Why you should care, and
- What you can do to improve the discoverability of your website online
There’s no doubt about it, we have work to do. It’s clear from your answers that your online presence ISN’T working hard behind the scenes to support your firm’s growth (when it should and CAN be), and any activity you’ve put towards generating visibility in the past has likely been a cost rather than an investment.
It can be a tricky place to get stuck. Building an online presence that’s always-on and working efficiently requires time and money to execute. But (and you’re not alone in this) these resources are usually better spent developing other areas of the firm, and are almost always in short supply.
The reality is, the firms that have taken this assessment and scored higher than you, have already woken up to the fact that they need to be where their clients are. A steady drop-off in the numbers of referrals they’re getting has prompted them to look at new ways of appearing in front of their audience, and becoming the obvious choice ahead of their like-for-like competitors.
Since these firms have cast a wider net, they’ve seen an uptick in the number of meaningful conversations they’re having with a larger pool of right-fit clients online (for instance, we’ve helped accountancy clients acquire new business at opposite ends of the country where they would have previously relied on local referrals to grow, and helped legal clients connect with their ideal audience at sold out events).
In our experience, the firms that aren’t moving with the times are getting left behind (and we don’t need to tell you how dangerous that is when change in the professional services industry is constant, and happening at the speed of light). So, in order to attract a consistent stream of new clients to your firm, you ought to be considering the different online tools at your disposal that will help you move beyond the mindset of basic survival.
However, if what’s holding you back from learning and implementing these self-managing processes is the lack of time and resources in your firm, we recommend getting in touch to offload some or all of the responsibility to us. You have now established the urgent need for an online presence to get up-to-speed—even ahead—of your competitors, which means setting the wheels in motion is now non-negotiable.