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FURTHER READING THAT YOU MAY BE INTERESTED IN:
LAW
Using online content to STAND out
With technology leading the way to a more transparent and open business world, it’s becoming a lot harder to generate leads from verbal recommendations alone. Previously, legal firms would generate enough new business from word-of-mouth referrals to stay afloat….
ACCOUNTING & FINANCE
Blockchain: How will it impact the finance industry, and how to prepare for it
What is blockchain? The clearest explanation of blockchain is one I recently read on the University of Pennsylvania’s website, which describes it as… “A distributed database of computers that maintains records and manages transactions. Rather than having a central…
MANAGEMENT CONSULTANCY
Mistakes Management Consultancy Firms Are Making With Up-selling and Cross-selling
Whether you’re working with clients on a project or retainer basis, there are opportunities for your management consultancy firm to up-sell or cross-sell its services. When you’ve worked hard to secure a contract with a client, it’s easy to get comfortable. You’ve…
IT CONSULTANCY
Does your firm have a marketing strategy to get ahead?
84% of senior professionals believe that professional services firms need to embrace a proactive digital marketing strategy in order to get ahead (Propero Partners’ The State of Digital Marketing in Professional Services Report, 2017). But it’s not always clear what…
