INTELLIGENT OFFICE.

THE CHALLENGE.

The target audience is highly competitive, the sales cycles are long, and purchasing decisions require buy-in from two groups with very different (and often contrasting) motivations. It is a challenge to get messages and material noticed, for readers to engage.

Intelligent Office came to Propero for help supporting the efforts of their business development team – they wanted an agency that could spark conversations with relevant decision makers in their niche target audience.

THE WORK.

To generate interest and increase the number of prospects in the sales funnel, we rolled out a Client Attraction Process (CAP) package.

As part of this campaign, Propero created a comprehensive guide that addressed a ‘pain point’ of Intelligent Office’s prospective clients – inefficiency within administrative support functions. This was then promoted through a targeted advertising campaign. We also wrote and deployed two stand-alone email sequences; one to those new to Intelligent Office’s service offering and a second to those familiar with the brand.

The scope of our services increased to include ad-hoc design and video work, branding pitch documents and video collateral for website pages and sales pitches.