INTELLIGENT
OFFICE.

CLIENT ATTRACTION
PROCESS PACKAGE.

Online Advertising.

THE CHALLENGE.

Intelligent Office provides outsourced (but onsite) administrative support services to some of the UK’s top law firms.

Its target audience is highly competitive, the sales cycles are long, and purchasing decisions require buy-in from two groups with very different (and often contrasting) motivations. As a result, it is a challenge to get messaging and material not only noticed but read and engaged with.

The business came to Propero for help supporting the efforts of their business development team—they wanted an agency that could spark conversations with relevant decision makers in their niche target audience.

CLIENT
ATTRACTION
PROCESS FOR

INTELLIGENT
OFFICE

Guide made for the web and print, copy + design undertaken by the Propero team.

THE WORK.

To generate interest and get people into the sales funnel, we rolled out a client attraction process (CAP) package.

As part of this campaign, Propero created a comprehensive guide that addressed a ‘pain point’ of Intelligent Office’s prospective clients—inefficiency within administrative support functions. This was then promoted through a targeted advertising campaign. We also wrote and deployed two standalone email sequences; one to those new to Intelligent Office’s service offering and a second to those familiar with the brand.

The scope of our services increased to include ad-hoc design and video work—branding pitch documents and video collateral for website pages and sales pitches.

THE RESULT.

Within the first nine months of working with Propero, Intelligent Office’s Head of Business Development opened up a line of communication with 16% of the business’ dream client list. This list includes heads of operations, CEOs, and managing partners of the top 150 law firms in the UK, meaning valuable new relationships for the company.

Alongside regular blogs and a monthly newsletter, which maintain regular touchpoints between Intelligent Office and potential clients, in 2018 Propero has supported four new business pitches by producing high-quality, bespoke content on-demand.

ONLINE
ADVERTISING FOR

INTELLIGENT
OFFICE

WANT TO SEE MORE OF OUR WORK?

WANT TO SEE MORE OF OUR WORK?

LET’S GET STARTED

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