A NOTE FROM JONATHAN.

Here at Propero we’re embracing digital evolution.

It’s no surprise that digital — particularly mobile usage — is on the rise. The average person in the UK now spends more than one day a week online, according to Ofcom’s report (today might be an exception).

This evolution is forcing professional services firms to become much more agile and sophisticated, in all aspects of business. Marketing is no exception.

From automation to AI, digital resources are allowing professionals to work smarter and faster.

To differentiate themselves in this changing landscape, firms need to go further and embrace digital without letting traditional marketing efforts fall by the wayside.

This is why we believe in the importance of integrating digital and traditional channels through a comprehensive marketing plan.

While digital disruption and innovation are becoming the new norm, industry professionals are faced with increasingly demanding market circumstances. Having a clear marketing strategy can set you apart and transform the way you make decisions based on what really works—and what doesn’t.

As a provider of marketing strategies, we know that integration is the best way to maximise your marketing impact. By bringing together technical expertise and traditional marketing activities, you will see the best results.

WORKSHOP.

Want to know how to develop a marketing & BD strategy that achieves your firm’s objectives for this and next financial year?

Don’t miss out on our upcoming training taster event: How to Create a Results-Driven B2B Marketing Strategy, Thursday the 28th February.

A TIP FROM GAYLEEN.

If you don’t know where you’re going, how can you expect to get there? 

Have you considered the importance of a marketing strategy? It might sound obvious, but many firms underestimate the value of a comprehensive marketing strategy. Having a clear timeline of marketing activity ensures everyone is on the same page and working effectively towards the same goals. Setting specific objectives, defining strategies, and creating initiatives are all vital to the success of a comprehensive plan.

It’s also important to consider how relevant your marketing plan is in a continuously changing landscape. Is it responsive to new digital trends and are you effectively targeting tech-savvy audiences? It’s worth ensuring that your marketing tactics are contributing effectively, minimising waste and maximising demonstrable output.

ON THE BLOG.

INTERVIEW WITH ANNE DOLAN, DIRECTORS AT WALKERS PROFESSIONAL SERVICES

In our Leaders In Law series, we speak to Anne Dolan, Director, Corporate Services at Walkers Professional services on how to get ahead in a competitive landscape. Anne talked to us about what the future holds for legal professionals, the possibilities of AI and technology, and the benefits of embracing digital.

Find out why Anne is our Leader in Law.

GROWTH WORKSHOP.

If you’re looking to improve your lead generation techniques and attract new clients, or gain trust from potential clients, Propero will equip your team with the skills and training to provide this in-house in the future.

DESIGN LED CONTENT.

Nothing sets you apart in the market like beautifully designed content. Our creative team will brand and design your content—from pitch documents, thought leadership articles and websites, helping you to stand out from the crowd.

QUICK START MARKETING.

Not ready or unsure about going all-in on full-service marketing? Our low-commitment, Quick-Start packages make it easy for you to get the marketing you need, at the frequency you need it. The marketing tactics included give your firm a foundation to build brand awareness and develop credibility in your industry.

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