A NOTE FROM THE PROPERO TEAM.
This month at Propero, we’re celebrating. Firstly, we’re excited to announce the signing of a new client – Hansaya Consulting. Propero has been appointed to assist Hansaya Consulting in achieving their goals for future growth, to increase their marketability, and to strengthen their presence in an ever-growing and changing market.
Secondly, we are also thrilled to announce that having entered our 2018 State of Digital Marketing in Professional Services report into the Hermes Creative Awards, we were awarded the platinum 2019 award for Annual Report Content & Design.
Thirdly, our report is garnering even more exciting attention as we have been nominated for a prestigious D&AD award for Graphic Design – Annual Report.
We are so proud of every single one of the team that worked on the project and thankful to Tamara Box, Reed Smith Managing Partner – Europe & Middle East for contributing the valuable foreword.
As it’s spring, we’re also thinking about growth. We’re focusing on Business Development so in this newsletter you can read some tips on how you can best improve your BD strategy and generate new leads.
The Future of Professional Services Marketing
Technology has the potential to rapidly change professional services and how the marketing industry approaches this will be the overarching theme of the discussions.
We are proud to announce that Hannah Fish, Head of Marketing at Carpmaels & Ransford; Samantha Williams, Marketing & BD Manager at Kilburn & Strode; Nick Burbidge, Leader for Deloitte’s in-house agency 368; and Jess Gowar, Director of Marketing, Sales & Clients at BDO, are our expert panelists.
This event promises to deliver fascinating insight into the innovative technologies and methods that are currently improving marketing in the professional sector.
Don’t miss out on our Panel Discussion: The Future of Professional Services Marketing, Thursday 30 May at the Goldsmiths Centre in Clerkenwell.
PROPERO IN THE PRESS.
This month we had a comment published on Legal IT Insider: The eureka moment – revolutionising legal marketing with high-tech methods. We also had an article posted on Consultancy UK: Consultancies should innovate their marketing for the changing client.
A TIP FROM JULIA.
In my role, I do a great deal of outreach to businesses that I know would benefit from our services. This takes time, but it’s really important in order to be successful. When companies want to grow quickly and gain clients, naturally the first reaction is to want someone to hit the phones and emails, hard. But with BD, quality really is much more valuable over quantity—it’s easy to send hundreds of emails a month. Considered, personalised emails take time. And therefore it takes time to see results.
It works best when you have a marketing department that balances individual outreach with larger-reach campaigns that attract inbound leads. In the end, it’s all about balance.
ON THE BLOG.
How to improve your Business Development strategy.
Referrals and reputation have and always will be important, but in today’s competitive landscape where opposition has become more established, professional services firms need to keep up. The firms using marketing and business development tactics together to widen the scope of their offering see the most success with attracting new clients.
Read on to find out why it’s time to start looking at marketing and business development as two sides of the same coin, and how you can get them to work in harmony for your firm.
DESIGN LED CONTENT.
Nothing sets you apart in the market like beautifully designed content. Our creative team will brand and design your content—from pitch documents, thought leadership articles and websites, helping you to stand out from the crowd.