THE BOOMERANG EFFECT:
USING GDPR AS AN OPPORTUNITY TO WIN BACK TRUST
Regulation is often too slow for new technology and GDPR is no exception. Changes in technology have greatly enhanced your firm’s ability to exploit the data available.
And while the need to ask permission for this data has made finding prospects more difficult, the firms that opt-in are more receptive to your firm’s offering. Less but better messaging is much more likely to be opened and read.
How can you make GDPR work for you? Find out now.