As a managing consultancy, gaining new clients can often be a challenge, especially when you’re faced with an increase in competition. With that desire for growth in mind, making sure your consultancy is easy to find online is essential.
By marketing your consultancy effectively, you can greatly increase your chances of getting new leads and clients by being present when right-fit prospects are searching for your services online. You can do this by creating good quality content about your industry and services, that includes relevant search terms to improve your ranking on Google’s search pages. Here’s how…
Each time you post a piece of content online, be it a blog, white paper, guide, article, etc., one of the most important things to consider is the keyword or search term you want your content to rank for…
SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.–WordStream
Once you’ve picked a relevant keyword for that piece, your blog will start to compete with other content that includes the keyword you’ve chosen and is being shared online.
To enhance your keyword efforts further, and improve your chances of reaching those prime spots on Google when someone searches for that keyword (i.e. showing up in the first page results of the search engine), include a relevant meta description, slug/URL, and title that includes the keyword, while ensuring your content is keyword dense and has a number of internal and external website links included in the body.
In essence, SEO optimising a piece of content will drive traffic to your website when someone searches for the keywords you’re using, but beware! There is a careful balance between keyword optimised content and keyword stuffing–Google penalises and de-ranks content that includes keywords that don’t fit into the context of the piece or when a keyword is overused.
To do that, you need to write good quality content, as Google will serve your piece to more and more people when it sees that you’re getting engagement from readers. That’s why it’s really important to regularly produce relevant, informative content and to promote it online. By consistently writing articles, blogs, etc., that are current and educational, you’re able to position your consultancy as a leader in its industry. This will strike a chord with your target audience, enticing them to seek out more information and advice from you; which in turn is an opportunity for you to build relationships and nurture conversations to the point where the logical next step is to become a paying client.
Only 21% of management consultancy firms use content as a form of marketing (Propero Partner’s UK Industry Report) so, embrace what so few of your competitors are doing and use content to get ahead.
But, before adding content marketing to your digital strategy, make sure you understand how it all works. We regularly write about Google keywords, SEO (search engine optimisation) and content marketing in our blogs, so check them out for more information.
Alternatively, if this is something you’d like to speak to someone about in more detail, Kelly, our Account Manager here at Propero will be happy to have a chat. Give her a call her on 020 3369 6844, or send her an email at firstname.lastname@example.org.
Keep an eye out for our upcoming blog, where we delve further into climbing the Google pages.