In today’s professional backdrop, having a website is a necessity, if your business’ goals are focused on growth and building new business. And the good news is, 87% of professional service firms are on board and already have a website (Source: Propero Partners State Of Digital Marketing In Professional Services).
These digitally progressive firms have long been reaping the rewards that an online presence offers, which includes increased visibility, opportunities to demonstrate thought leadership and platforms for content distribution. As a result, these firms are the ones seeing the largest return on investment as 88% attract at least one new business enquiry every month.
While the forward-looking firms keep up with the pace set by industry leaders, the resistant firms struggle to maintain the number of new business enquiries that ensure a consistent cash-flow.
In fact, recent research found that 13% of professional service firms still don’t have a website (Source: Propero Partners State Of Digital Marketing In Professional Services). Of these firms without a website, 30% don’t receive any new business enquiries in a typical month. These statistics suggest a lack of online presence is obstructing their ability to generate a consistent number of leads.
How does the finance industry compare?
The research also shows that while the majority of professional services firms are online, there is a considerable contrast between the individual industries within. The majority of firms in finance services (90%) stated that their firm does have a website, indicating that most financial services firms have embraced digital in at least one way.
But does a firm’s website ownership status actually impact their ability to generate new business enquiries?
According to our recent report, there is a correlation between having a web presence and client attraction success. And firms with a website DO have an advantage when it comes to signing new clients.
For instance, 24% of financial services survey respondents indicated their firm receives new business enquiries via website content downloads and 27% via their website contact form. At a minimum, websites form the basis of all digital outreach and so firms need to be online to reap the benefits, which could include signing an additional client every month.
In this increasingly digital marketplace, buying decisions are based on a firm’s overall perceived value, not just the product or service on offer. This assigned value is often determined by the results returned by search engines. Without a website, firms are doing themselves a disservice by failing to compete for the business of clients who are actively seeking out their services.
Having a company website is a start, but having a good website is what really counts.
User and Google friendly sites are important but your site also (and most crucially) needs to direct the browser’s customer journey toward a purchase decision – this can often be the tricky bit. If you’re not yet online, or your website doesn’t currently support the process of signing new clients, get in touch. One of the senior team will be happy to have an initial conversation and talk through recommendations for your online presence.